Beaming Baudrillard: A Foray into the World of Furniture and Other Things is a multi-channel installation involving animation, sound, and computer-assisted fabrication. The project began in response to two texts: The System of Objects (1968) by cultural theorist Jean Baudrillard and The Catalog of Roycroft Furniture and Other Things (1906) both which have been translated in multiple ways using digital technologies. The installation addresses themes of reproduction, translation, and transmission as images from an early 20th century furniture catalog are reproduced both virtually and physically, allowing for various modes of function and interactivity. Modern imitations confront their original referents with surprising results, and the distinction between original and copy becomes questionable.
Beaming Baudrillard is a conglomeration of translations that yields a multitude of spaces that the viewer can both witness and inhabit. The visuals of the project stem from a 1981 reproduction of an early 20th century furniture catalog called The Roycroft Catalog of Furniture and Other Things; images from the catalog are translated digitally, into virtual set-pieces and characters of the seven animations included in the installation, and physically into laser-cut, hinged wooden faux-furniture sculptures produced with a combination of hand and computer-aided fabrication. Jean Baudrillard’s The System of Objects forms a critical backdrop to the environment, as the text is translated into computer-generated Morse code that plays on an ever-evolving loop. The installation queries notions of reproduction, translation, and transmission as each subsequent version or world yields a different form of access and experience.